Can Amazon enforce my MAP policy for me?
No, Amazon does not enforce MAP policies. But you can deploy high-end MAP monitoring tools to track MAP compliance on Amazon.
Archives FAQs
How often should I check for MAP violations on Amazon?
As pricing on Amazon remains dynamic, you need to check for MAP violations on a daily basis. Automated tools can check prices multiple times per day for optimal monitoring.
How do I communicate my MAP policy to my retailers effectively?
Don’t simply send an email and be satisfied. A multi-pronged approach is usually more effective in communicating MAP policy. Use various and in fact, every available channel to communicate your MAP policies. For example, upload it on the website, send…
What’s the average ROI for implementing a MAP monitoring system?
ROI could be more or less, depending on the business and how it is implemented. But many brands report ROI of 300% or more within the first year of putting in place an effective MAP monitoring system.
How do I handle international markets with different pricing structures?
You will need MAP monitoring software that provides geolocation features. It means that you can set different policies for different regions or countries and monitor them according to geographical locations.
Can MAP monitoring software integrate with my existing e-commerce platforms?
Yes, many MAP monitoring solutions offer integrations with leading ecommerce platforms. However, it’s good to check the relevant features at the time of choosing the software.
How often should I update my MAP policy?
You should update it at least once a year. However, if you sense the need to change it due to market changes or distribution channels, feel free to modify it frequently.
Is it legal to terminate a retailer relationship due to MAP violations?
In general, yes, it is legal to do so. However, records should show that you took steps to inform, give out warnings and tried all other steps and finally took recourse to legal action. Documentation of all steps and evidence…
How do I handle MAP violations during major sales events?
It’s not possible to expect 100% adherence to MAP policy during major sales events. To tweak MAP policy a bit, you can allow exceptions to your MAP policy during major sales events. Make sure you document this and make it…
What’s the typical ROI of implementing a strong MAP enforcement strategy?
Studies show that many brands experience 15-20% increase in profit margins within the first year