Case study

Leading Pet Retailer in NZ Implements Price Match Guarantee by Monitoring Competitor Pricing

Client Profile

In a highly specialized domain of pet products in New Zealand, our client has emerged as a leading online retail platform that offers a wide range of pet products for dogs, cats, birds, fish and small animals. Whether you need dog food as per different life stages of a dog, different kinds of toys, grooming supplies and accessories, you can get anything and everything that you may need as a pet owner.

However, the client had a highly specific requirement. They wanted to monitor the pricing strategies of more than 5 competitors so that they could offer the best possible deals to the customers. They wanted to put in place a precise price match guarantee policy so that they could align and adapt to direct pricing. Moreover, they wanted to work out bulk discounts and different subscription offers based on the same.

The Challenge:

Limitations of the Existing Scraping Tool: They were using import.io for web scraping. But it was not able to extract and provide them precise data related to different product variations and continuous pricing changes on the competitors’ website. So their existing software was inadequate in various ways.
Challenges in Product Comparison: As there were no unique identifiers on competitor websites, it was difficult to carry out direct product comparisons. This made the task for our client even more complex and challenging in terms of working out a suitable pricing strategy.

ProWebScraper’s Solution:

Intelligent Product Matching: Using the sophisticated features of our tool, we could match the client’s products with their competitors’ using product and brand names. We used Large Language Models (LLM) to further refine it and make it perfectly accurate. Our QA team accomplished this in no time and managed it from start to finish.
Advanced Scraping Capabilities: Unlike their existing web scraping software, our tailored scraper built for their specific needs was powerful enough to navigate different product variations and scrape data based on diverse quantities and package sizes.
Seamless API Integration: Our REST API made it possible for the client to integrate scraped data directly into their pricing strategies.
Hybrid QA System and Dedicated Support: We put in place a hybrid QA system to keep track of scraper health, website HTML changes, data success rates, and formatting. We also provided a dedicated support engineer who constantly took care of it and made sure that the scraped data was accurate and reliable.

The Impact: A Strategic Advantage in Online Retail

Successful Price Match Guarantee: With the help of real-time competitor pricing data made available by our tool, our client could go ahead and pitch price match guarantee and assure the customers that the deals they were getting were the best in the market.
Competitive Edge: This kind of advanced approach powered by our robust tool gave our client a great competitive edge. It helped them get ahead of their competitors in the pet supply domain.
Enhanced Competitive Analysis: Retail apparel market is about competitor analysis and pricing strategy. Our custom solution enabled them to monitor the competitors in terms of pricing strategies in a real-time manner and price their products accordingly.

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